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This site states the following, "As we get older, some of the simple tasks, like putting on a bracelet by yourself, or trying to slip on your favorite ring that wont pass over your knuckle, becomes challenging." We noticed that the web site also stated " Ez2 Jewelry products offer a simple and affordable solution to these challenges." It also stated " Our products come in a variety of metals and are sold through leading retail jewelry stores throughout the USA." The header had Ez2 as the highest ranking keyword. It was followed by clasp, arthritic, and arthritis which isn't as ranked as highly as Ez2. The next words the site uses is knuckle. flip was also included and might not be understood by search engines.